One of the original premises of the original Google-Cash system was to follow the money. Look at where money is being spent on Overture (now yahoo search) and target the same keywords and products on Adwords.
Of course nowadays that method works better in reverse. And we also have MSN thrown into the mix. But the basic premise is what all the latest and greatest spytools are presumed upon - follow the money and you increase your odds of profiting.
Mark Roths' PPC SpyTool conspiracy proved it was much more difficult than this, but it is true that SpyTools, if used properly, can be a huge help to the affiliate marketer and to the mainstream business builder alike.
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